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Top Social Trends for Your Beauty Brand


Whether you dream of creating your own brand of beauty products or want to work as a beauty brand representative, social media is the place to be. First, be sure to get the training you need to gain the skills and knowledge to help you understand the beauty space – such as through the cosmetology training program at Florida Academy. Once you have a great beauty brand to promote, follow these top tips to help grow your following and brand.

Share Testimonials

Let your clients do the work for you! Future clients  will trust the feedback of other clients much more than when you promote your own brand . Find and share positive brand or product testimonials – especially from beauty influencers or people with lots of followers. 

Be Accessible

Clients  appreciate brands who are down to earth so they can reach real people with real questions or concerns. Be sure to respond quickly to all comments on your social media pages – be appreciative of positive comments and be empathetic and helpful to people who may have negative ones.

Go Multichannel

Reach the broadest audience possible by posting beauty content across multiple channels – such as Instagram, TikTok, Facebook, Twitter, and more. Not all of your clients use the same channels, so you want to try to be everywhere they are.

Be Relatable

Do your beauty products solve a common problem? Post client  stories that are relatable – such as having a bad hair day, breaking out before a special occasion, etc. – and how your beauty products and services saved the day. 

Stay Relevant

Stay on top of beauty news and trends and post relevant content that is valuable to your audience. For example, “skinimalism” is currently the rage – simplifying your skin care to save you time and money with fewer products. If you offer a multitasking product or service  with great results, you can promote it on social media with the hashtag #skinimalism to tie into the popular trend.

Check out Florida Academy’s Cosmetology Program

If you are thinking of a career in the beauty industry – such as becoming a rep for a beauty brand, the cosmetology training program at Florida Academy could be the perfect fit for you!

Featuring interactive classes and hands-on training, this program is designed to meet the needs of every student. Whether you’re looking to pursue a new career or get more training under your belt, the cosmetology program at Florida Academy can help put you on the path to a future in the beauty industry. Apply Now

Discover your passion today!

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